FOR IMMEDIATE RELEASE (October 2017. Kuala Lumpur, Malaysia) Ichi Media launched the first ever bilingual luxury travel magazine and digital platform – IM FIRST CLASS at Glass House Seputeh in Kuala Lumpur, Malaysia.

This glitzy event was attended by invited guests from renown corporate and lifestyle companies, local celebrities from Wayne Phoo (Astro), Happy Gan (Media Prima NTV 7), Nicholas Ong (OneFM DJ), Angeline Ooi (OneFM DJ), Ding (MELODY FM DJ), Brandon (MELODY FM DJ), Li Qiang (MELODY FM DJ) along with Soh Chin Chuan (Ai FM Radio Station DJ).

“We see it as our mission to provide the latest consumer information that would suit their life style needs of our targeted audience.” Remarked Mr Oo Lean Hooi, Managing Director of IM FIRST CLASS Magazine in his opening speech at the launching ceremony. He added that the concept of Exclusive Luxury, Enriching Life lies not only in the content offered but in the network which it operates and this is the very essence that makes IM First Class different from the other luxury magazines in the market.

Guest of Honor for the launch ceremony, Mr Sam Cheah Swee Hee, president of Malaysian Association of Hotels (MAH) commended Ichi Media on their bold move to venture into the new media, “As Steve Job once said, “The way to predict future is to invent it.” New media; a combination of hard printed material plus digital publication is the way to create a better future for the industry of publication. “

Mr Ch’ng Huck Theng, a friend of Ichi Media congratulated the company on the first print of the magazine. “IM FIRST CLASS, is a ray of hope in the deemed sunset industry of publishing and i do hope that this concept of new media would act as a role model and revive the publication business.” He added.

On top of the sneak preview of the inaugural issue of IM FIRST CLASS which is to officially hit the shelves of major book stores, airport lounges and hotels in November, invited guests were treated to the chapters of surprises that followed.

All invitees were presented with a limited edition tote bag produced by Tourism Australia in collaboration with Ichi Media to commemorate this special occasion and were treated to a delectable fine cocktail reception prepared exclusively for the event by Chef Tetsuta Yanagida, consultant for GST group.

The sponsors for the launch are: GST Group, Tourism Australia, Centurion, Shiseido Professional, Hertz, Fujifilm, Astalift, Starbucks, Red Box , Glasshouse at Seputeh, E&O Hotel, Lexis Suites Penang, L‘Occitane, Plaza Premium Lounge and Tourism Association of Thailand.

For more information about IM FIRST CLASS luxury travel magazine and its digital platform please visit: www.imfirstclass.com